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CrowdTangle:Facebook清理僵尸粉导致名人点赞量下降10%

2020-06-19 

本月早些时候社交霸主Facebook宣布通过清理不活跃账户从而“让页面变得更有意义”,所以假设你的页面有1000万个“likes”,其中有100万个赞来自于僵尸帐号,那么在本次清理之后将会直接下降到900万个。这并非Facebook的首次清理,自去年12月份开始这些僵尸帐号都进行了清理,这导致类似于Justin Bieber, rapper Tyga等名人或品牌的“likes”数量下降300万左右。

那么在本次清理中谁最损失惨重哪?根据社交媒体分析平台CrowdTangle自今年3月11日对80000个用户页面追踪发现,发现名人、品牌、电影和电视剧损失比较严重,基本上达到了10%左右。

其中在本次清理中名人损失的likes数量

1. Rihanna: -7,986,973 (9.8% of likes)

2. Shakira: -6,855,640 (6.8% of likes)

3. Katy Perry: -5,632,634 (7.8% of likes)

4. Lady Gaga: -5,470,021 (8.9% of likes)

5. Michael Jackson: -5,063,200 (6.7% of likes)

6. Beyoncé: -4,937,853 (7.9% of likes)

7. Lil Wayne: -4,817,374 (9.3% of likes)

8. AKON: -4,615,180 (8.7% of likes)

9. Selena Gomez: -4,540,000 (8.0% of likes)

10. Avril Lavigne: -4,417,463 (8.3% of likes)

本次清理中品牌损失的likes数量

1. YouTube: -5,796,122 (7.2% of likes)

2. Coca-Cola: -5,000,475 (5.6% of likes)

3. MTV: -4,064,977 (8.5% of likes)

4. Texas HoldEm Poker: -3,719,075 (5.5% of likes)

5. Disney: -3,467,508 (7.4% of likes)

6. Converse: -3,207,291 (8.5% of likes)

7. Red Bull: -3,197,328 (7.5% of likes)

8. Oreo: -2,621,539 (6.6% of likes)

9. Starbucks: -2,489,603 (7.0% of likes)

10. Skype: -2,430,956 (8.0% of likes)

最后是电影和电视剧数量

1. The Simpsons: -5,220,767 (7.5% of likes)

2. Harry Potter (the movies): -4,772,742 (6.7% of likes)

3. Family Guy: -4,474,455 (8.6% of fans)

4. SpongeBob SquarePants: -4,348,905 (8.0% of likes)

5. South Park: -3,952,825 (8.4% of likes)

6. The Twilight Saga: -3,773,484 (8.4% of likes)

7. Titanic: -3,493,285 (6.2% of likes)

8. Avatar: -3,445,217 (6.9% of likes)

9. Toy Story: -2,623,388 (8.0% of likes)

10. House: -2,478,546 (6.0% of likes)

自 cnbeta